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LOWNEY’S
I speak as one who has cared little for candy of any kind and less for chocolate candy.
I don’t like chocolate cake, nor chocolate blanc mange, nor chocolate pudding, nor chocolate to drink—unless it is cocoa, very hot, not too sweet, and strained carefully.
Nevertheless I fell in with friends, who feasted upon Lowney’s; they beguiled me into feasting upon Lowney’s, and since then my attitude has changed as to candy.
I had a box of Lowney’s, a particularly well-made, attractive box, that is still kept to put small treasures in, and brought it home for my family to eat.
Always before, I had looked on with the unselfishness of a pelican, to see others eat candy; but now I strove with them, like a frigate bird, and made them give up some of it. I wanted it myself.
Furthermore, I bought a small box of Lowney’s chocolate almonds in Portland, Oregon, on the fourteenth of June, and with severe self-denial, brought it home on the twenty-ninth of July.
Then it was eaten, largely by me, and every single one of those chocolate almonds was fresh and good.
I can state further, on the evidence of personal friends, that all the
Lowney preparations are pure and honest and perfectly reliable.
They are as good as the best in the world.
As to the candy,—That’s better.
C. P. G.
Walter M. Lowney Co.
BOSTON, MASS.
Please mention THE FORERUNNER when purchasing
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SOAPINE
Did you ever see the Soapine Whale?
If this paper took half-tones I’d like to put in a picture of that whale—for auld lang syne.
When I was a girl I used to paint it, making the small advertising cards then so popular.
I could do it with a clear conscience, for my mother always used Soapine and I used it after her.
That box, with the mercilessly scrubbed whale on it, stood on the shelf over the sink, and was used continually; to wash dishes, wash floors, wash clothes, wash anything. It’s good stuff.
Make a pail of suds with hot water and Soapine, and apply where it’s needed—you’ll be satisfied.
There are plenty of alleged “just as good”s, but give me Soapine every time.
C.P.G.
IT IS MADE BY
Kendall Mfg. Co. = Providence, R.I.
Please mention THE FORERUNNER when purchasing
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WOMAN’S ERA
THE NEW MAGAZINE OF INSPIRATION FOR WOMEN OF AMERICA
IN A CLASS OF ITS OWN!
A monthly world-wide review of women’s activities, achievements and aims in all the broader fields of work; reviews and original, authoritative articles on
Economics, Ethics, Civics, Arts and Crafts, Music, Literature, Club and
College Work, etc.
Among its contributors are:
Ella Wheeler Wilcox
Charlotte Perkins Gilman
Maude Ballington Booth
Florence Kelley
Mme. Sara Anderson
Prof. Margaret Cross
Miss Emma Church
Alice Hubbard
Kate Barnard
Mrs. Eva Perry Moore
Rev. Anna Shaw
And a host of other equally noted authorities in the world of women.
Initial Number out January 15, 1910
Subscribe NOW
Secure each valuable number from the start. Prospectus now ready upon request. Address
Woman’s Era Publishing Co.
NEW ORLEANS, LA.
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THE FORERUNNER CHARLOTTE PERKINS GILMAN’S MAGAZINE CHARLTON CO., 67 WALL ST., NEW YORK
AS TO PURPOSE:
What is The Forerunner? It is a monthly magazine, publishing stories short and serial, article and essay; drama, verse, satire and sermon; dialogue, fable and fantasy, comment and review. It is written entirely by Charlotte Perkins Gilman.
What is it For? It is to stimulate thought: to arouse hope, courage and impatience; to offer practical suggestions and solutions, to voice the strong assurance of better living, here, now, in our own hands to make.
What is it about? It is about people, principles, and the questions of every-day life; the personal and public problems of to-day. It gives a clear, consistent view of human life and how to live it.
Is it a Woman’s magazine? It will treat all three phases of our existence—male, female and human. It will discuss Man, in his true place in life; Woman, the Unknown Power; the Child, the most important citizen.
Is it a Socialist Magazine? It is a magazine for humanity, and humanity is social. It holds that Socialism, the economic theory, is part of our gradual Socialization, and that the duty of conscious humanity is to promote Socialization.
Why is it published? It is published to express ideas which need a special medium; and in the belief that there are enough persons interested in those ideas to justify the undertaking.
AS TO ADVERTISING:
We have long heard that “A pleased customer is the best advertiser.” The Forerunner offers to its advertisers and readers the benefit of this authority. In its advertising department, under the above heading, will be described articles personally known and used. So far as individual experience and approval carry weight, and clear truthful description command attention, the advertising pages of The Forerunner will be useful to both dealer and buyer. If advertisers prefer to use their own statements The Forerunner will publish them if it believes them to be true.
AS TO CONTENTS:
The main feature of the first year is a new book on a new subject with a new name:—
“Our Androcentric Culture.” this is a study of the historic effect on normal human development of a too exclusively masculine civilization. It shows what man, the male, has done to the world: and what woman, the more human, may do to change it.
“What Diantha Did.” This is a serial novel. It shows the course of true love running very crookedly—as it so often does—among the obstructions and difficulties of the housekeeping problem—and solves that problem. (NOT by co-operation.)
Among the short articles will appear:
“Private Morality and Public Immorality.”
“The Beauty Women Have Lost”
“Our Overworked Instincts.”
“The Nun in the Kitchen.”
“Genius: Domestic and Maternal.”
“A Small God and a Large Goddess.”
“Animals in Cities.”
“How We Waste Three-Fourths Of Our Money.”
“Prize Children”
“Kitchen-Mindedness”
“Parlor-Mindedness”
“Nursery-Mindedness”
There will be short stories and other entertaining matter in each issue. The department of “Personal Problems” does not discuss etiquette, fashions or the removal of freckles. Foolish questions will not be answered, unless at peril of the asker.
AS TO VALUE:
If you take this magazine one year you will have:
One complete novel . . . By C. P. Gilman
One new book . . . By C. P. Gilman
Twelve short stories . . . By C. P. Gilman
Twelve-and-more short articles . . . By C. P. Gilman
Twelve-and-more new poems . . . By C. P. Gilman
Twelve Short Sermons . . . By C. P. Gilman
Besides “Comment and Review” . . . By C. P. Gilman
“Personal Problems” . . . By C. P. Gilman
And many other things . . . By C. P. Gilman
DON’T YOU THINK IT’S WORTH A DOLLAR?
THE FORERUNNER CHARLOTTE PERKINS GILMAN’S MAGAZINE CHARLTON CO., 67 WALL ST., NEW YORK
_____ 19__
Please find enclosed $_____ as subscription to “The Forerunner” from _____ 19___ to _____ 19___
__________
__________
__________
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C A L E N D U L A
CHILDREN CEASE TO CRY FOR IT.
This is a gratuitous advertisement, benefitting
a) The Child; whose pain stops;
b) The Mother; who doesn’t have to hear him cry;
c) The Nearest Druggist—a little.
CALENDULA is a good standard old drug—made of marigolds—in the materia medica. You buy a little bottle of tincture of calendula, and keep it on the shelf. Nobody will drink it by mistake—it doesn’t taste good.
Presently Johnny falls down hard—he was running—he fell on a gritty place—his poor little knee is scraped raw. And he howls, how he howls! square-mouthed and inconsolable.
Then you hastily get a half a tea-cupful of water, a little warm if you have it, and put in a few drops of calendula. Wet a soft clean rag in it, bind it softly on the wound, keep it wet—and the pain stops.
Many many times has this quieted my infant anguish; also have I used it as a grown up. The effect is the same.
C A L E N D U L A TAKES THE PAIN FROM A R A W W O U N D
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